Excitement filled the air in London as customers eagerly lined up outside an Apple store on Regent Street to get their hands on the highly anticipated iPhone 16.
The new flagship device boasts cutting-edge artificial intelligence (AI) technology, branded as “Apple Intelligence,” setting it apart from competitors.
Starting at $800 and reaching up to $1,200, all iPhone 16 models are equipped with this innovative feature. Apple’s AI technology aims to revolutionize smartphone capabilities and provide users with unparalleled functionality.
Elif Eren, a student who purchased the iPhone 16, expressed her eagerness to explore the device’s AI features. “I’m really excited to open the package and see what’s new,” she said.
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James Griffith, co-founder of iPhone case manufacturer Mous, also bought the new model to test compatibility. “The big element in this launch is Apple Intelligence, which is going to be really interesting, Apple’s take on AI,” Griffith noted.
Initially available in U.S. English, the AI technology will expand to localized English in Australia, Canada, New Zealand, South Africa and the UK by December. Further language and country support are planned for next year.
This launch closely follows Apple’s release of iOS 18 for earlier iPhone models, demonstrating the company’s commitment to innovation and customer satisfaction.