Woolworths, the pioneering retail giant, introduces its cutting-edge drone technology within the ‘Farming for the Future’ campaign, revolutionizing agricultural practices.
The campaign seeks to establish a benchmark in regenerative agriculture, leveraging drones to assist farmers in making precision-based decisions, conserving water, and responding proactively to crop stress.
Latiefa Behardien, the Chief Food Technology and Sustainability Officer at Woolworths, highlights the effectiveness of the technology, allowing selective irrigation for individual trees only when necessary.
This targeted approach exemplifies the potential for sustainable agriculture through technological advancements.
The initiative underlines the powerful role of science in agriculture, advocating for water resource conservation and innovative farming techniques.
An immersive digital experience accompanies the campaign, providing an interactive educational platform on water-saving practices and drone tech applications.
Behardien reaffirms Woolworths’ commitment to harnessing technology for evolving agricultural needs and enhancing farmers’ capabilities to sustainably manage their resources amid climate challenges.
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With an appeal to tech industry partners, Woolworths envisions an agricultural future where technology is a driving force for sustainability and innovation, positively influencing the industry and wider community.
He said, “Together, we aim to create a future where technology positively impacts agriculture and beyond.”
