Multichoice Nigeria has announced another price hike across its DStv and GOtv packages, with increases of up to 25%. The new pricing takes effect on March 1, 2025, marking yet another adjustment amid Nigeria’s economic challenges.
The DStv Compact bouquet will rise from N15,700 to N19,000, a 25% increase, while Compact Plus moves from N25,000 to N30,000, a 20% jump. The highest-tier DStv Premium will now cost N44,500, up from N37,000. GOtv subscribers will also pay more, with the Jinja package increasing to N3,900 from N3,600, and the top-tier Supa Plus climbing to N16,800 from N15,700.
Multichoice justified the increase, citing operational costs, currency depreciation, and high inflation. “This adjustment enables us to continue delivering world-class content through cutting-edge technology,” the company said in a notice to subscribers.
Subscriber Losses and Economic Struggles
The latest price adjustment comes despite a significant subscriber drop. Between April and September 2024, Multichoice Nigeria lost 243,000 customers across DStv and GOtv, blaming soaring inflation, now exceeding 30%, and rising living costs.
READ MORE: Ghana’s Cholera Crisis: Cases Top 6,100, But Health Efforts Show Signs of Progress
This is the fourth price hike in two years. In 2023, Multichoice raised prices twice—April and November—before another increment in May 2024. The previous hikes sparked customer backlash, leading to legal challenges at Nigeria’s Consumer Protection Tribunal (CPT).
Analysts warn that continued price hikes could further erode Multichoice’s customer base, as many Nigerians struggle with rising food, electricity, and fuel costs. Some viewers are already shifting to cheaper streaming alternatives.
Market Outlook: Can Multichoice Retain Subscribers?
With an inflation-hit economy and a declining subscriber base, Multichoice faces mounting pressure to balance revenue growth with affordability. Industry watchers suggest the company may need more flexible pricing models or localized content incentives to retain its Nigerian audience.
